Gary nails it as usual. My fave part of this is “You know where that started wrong? ‘Somebody told me.’ Just DO it…come from the heart…everybody’s trying to figure out how to ‘game’ it, how to use it. That’s just a total wrong approach. Use it to communicate, that’s what people like. GAME OVER.”
If you are not familiar with Gary and his Wine Library TV, you should really check him out–doesn’t matter if you’re not into wine. His passion, authenticity and business smarts put him miles above the crowd. Follow him on Twitter @garyvee as well.
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Hmm. Maybe, there needs to be something about value of the content too I think.
Evan–Absolutely. If someone’s tweets are constantly them communicating about themselves, or their dog, or what they had for lunch, then yes–you’re not contributing much to the Twitterverse then, are you? It’s the give and take, the back and forth, the meaningful engagement that matters and really works.
Great take away and I like the precision about putting the focus on communication.
J.D.’s last blog post..Productivity Personas
@J.D.–It’s actually interesting how many people talk about and describe Twitter without even mentioning the word “communication.” That’s the core of what it’s about–specifically two-way communication as opposed to simply broadcasting (which it seems some people still don’t seem to get.)