Comments on: Recession Marketing: Communicating Value is Even More Crucial Now

By: Art of Social Marketing

Art of Social Marketing — Fri, 27 Mar 2009 18:52:04 +0000

[...] appear faddish to some, but these concepts are rooted in one of the core tenets of good marketing: serve your customers with value. In today’s landscape of corporate behemoths and offshore call centers, consumers cherish the [...]

By: Christine

Christine — Tue, 10 Mar 2009 03:06:34 +0000

@Tom–Thanks! And I fully agree.

By: Tom Volkar / Delightful Work

Tom Volkar / Delightful Work — Sun, 08 Mar 2009 15:50:02 +0000

Of course we create our own economy, in both good times and bad. For entrepreneurs, our business is always a reflection of our self-worth and what we think we can handle well. Bring it on world! If we all created an attitude of expansion this collective fearful shit would disappear over night! It's good to see you inspiriting the upswing Christine! Tom Volkar / Delightful Work’s last blog post..How To Get the Best Career Advice

By: Christine

Christine — Fri, 06 Mar 2009 19:55:10 +0000

@Jannie–hey, it’s a great skill to have naturally!

@Betsy–Thanks! Exactly–outreach, courting, ACTIVELY marketing. All great practices in good times and bad! Thanks for sharing that example.

@Anthony–I can attest to that about you Anthony. Being knowledgeable is one thing, but combined with being able to communicate and connect effectively can put you miles ahead of the competition. It’s about respect and humanization.

By: Anthony Verna

Anthony Verna — Fri, 06 Mar 2009 11:59:41 +0000

I always find that it is my ability to be personable that separates how I operate from other intellectual property attorneys. That ability to reach out, smile, and speak intelligently on my areas of law is what attracts people.

By: Betsy Wuebker

Betsy Wuebker — Thu, 05 Mar 2009 22:55:09 +0000

Hi Christine - Congratulations! This topic resonates with me, as I am speaking at our local wholesale gift mart the week after next on this very topic to anxious gift store owners. It's funny, we have almost 50 franchise locations in our corporate gift company. It's fair to say that in the four countries we operate, the recession is definitely in full swing. Yet, some franchisees are doing well, and others not so much. The difference is outreach. As in, not waiting for the customers to come in the door once it's unlocked and the lights are on in the morning. It's avidly courting community within their customer base: not relying on advertising, but actively marketing and creating a reason for customers to come in, whether it's an event or a preferred customer program, etc. In other words, you are so right: it's reaching out, and creating/nurturing a meaningful relationship. Betsy Wuebker’s last blog post..ON THE WINGS OF EAGLES

By: Jannie Funster

Jannie Funster — Thu, 05 Mar 2009 18:16:50 +0000

Thanks for popping over to my place too, Christine.

I n the hospital where my hubby was born they had 3 sections in the nursery– Girls, Boys and Born Salesmen. Guess which group my sweetie was in?

Jannie Funster’s last blog post..So there!

By: Christine

Christine — Thu, 05 Mar 2009 18:10:02 +0000

@Jannie–Thanks! It is very cool of her to highlight bloggers like she does.

Sometimes I think that entrepreneurs are just their own special breed. It’s almost as if there is something in them that just cannot be held down. It’s that spirit in them, you know?

By: Jannie Funster

Jannie Funster — Thu, 05 Mar 2009 17:42:29 +0000

Congrats on NBOTW at Barbara Swafford's!! I think small business owners thrive due to the entrepreneurial nature that's in them - like my husband!! They just get smarter, more creative and keep the boaat afloat. And, in my opinion our new gov is doing its best to stop that spirit. Sorry for waxing political here. Jannie Funster’s last blog post..So there!

By: Christine

Christine — Thu, 05 Mar 2009 04:04:16 +0000

@Dennis–Good point Dennis. So often what is looked at is what kinds of things money is not being spent on ANYMORE. But it might be interesting to see where money is simply being shifted around and spent elsewhere due to this climate.

@Sara–Thank you! Couldn’t agree with you more. The negativity and panic breeds more of the same. Small businesses are in a good position to inspire confidence where they can.