From the category archives:

Social Media

If you’re new here, you may want to subscribe to my blog posts or request my Free E-Course. Thanks for visiting!These six steps were born out of common frustrations I hear from people about understanding how to market online.

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Social Media is a terrific channel to use for spreading the word about an upcoming event.  However, I find that small business owners are often hesitant to do so for fear of appearing too promotional or “spammy.”

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We all know that the Internet today is a lot more than just chat rooms and email. People are sharing news, photos, videos and more in real-time. However, as revolutionary as social media is, there is more information bombarding us than ever—and from many different directions.

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By now you know that we can all benefit from networking online with experienced business professionals, just as we can offline. LinkedIn is one of the best places to do this, and it currently has over 53 million members in over 200 countries—and grows at a rate of one new member every second.

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I find that one of the biggest sources of stress for my clients and students when we first begin working together is the belief that you need to be omnipresent.

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Lists are one of the newer features that have been added by Twitter. They are also one of the best ways to leverage strategic connections with your followers. Lists are important because they allow you to closely track and respond to specific people—which starts to become imperative once you are following more than a couple [...]

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YouTube is still the most well known video site and the one with the widest reach. It’s actually the number #3 most-trafficked website on the Internet behind Google and Facebook!

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I’m excited that registration for my 6 Steps to Kick Start Your Social Media Success System(TM) Take Action Group coaching program is now open!

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It sounds obvious, but before you implement a new marketing strategy in your business, you need to know what your objectives are first—i.e., what is it that you are trying to accomplish?  Social media is no different.  It’s not enough to want to add it to your marketing mix just because “everyone else is doing [...]

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