Before you even start implementing any marketing strategies, it’s important to be crystal clear about whom it is you are trying to reach.
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From the category archives:
Small Business Marketing
As I mentioned in a previous post, I recently attended Ali Brown’s 3-day Shine Event in Las Vegas. Shine was a seminar all about marketing, entrepreneurship and personal development. The second day of the event was devoted to one of my fave topics—marketing.
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You’ve most likely heard of RSS feeds, but you might still be wondering exactly what they are. RSS stands for “Really Simple Syndication.” RSS itself is just the format for delivering regularly updated web content. Blog feeds allow readers to keep up with the newest info posted on different sites, and people “subscribe” to the [...]
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Video is one of the hottest things right now on the web. How hot? In March 2009, web information provider comScore released their data regarding the consumption of online video. Their report showed that Internet users in the U.S. watched 14.5 billion online videos during the month–an increase of 11% over February’s numbers. [...]
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One of my blog readers just related a cute story from her young son and I asked her if I could share it here with all of you. I also posted it on Facebook.
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We’re a society of want-it-nowers, always looking for instant results. We love our credit cards, microwaves and drive-thrus too much for this mentality not to creep into our online marketing activities.
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Many of you already have a blog and understand how important it is for gaining visibility for your business. But I know many others are still resistant to it. You think it takes too much time and effort, you don’t feel you are a good enough writer, you’re not sure how to set one up, [...]
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I will be the first to say I don’t watch much news. I don’t buy into the doom and gloom and I don’t think that everyone has stopped spending money. I like to think that we create our own economy. That being said, there is no doubt that our country, indeed the world, is going [...]
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I first heard this from someone I admire greatly in the world of online marketing. They were basically saying that the know-how and the “what” of your business is important but if no one knows about you and what you do, it doesn’t matter. They actually qualified it by saying that the marketing is just [...]
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