Maybe you’ve noticed a trend lately on Facebook or Twitter where certain people “check in” at wherever they may be at the time—perhaps the local Starbucks, their neighborhood bookstore or even the post office. At first glance you may have seen some of your friends and followers doing this and thought, “who cares where you [...]
I wanted to switch things up a bit and do a video for you today on a topic I have been asked about lately: how did I go from pretty much nowhere to the successful business I have today? I gave it some thought and have narrowed it down to 7 main “ingredients” which I [...]
Two of the biggest components of effective marketing are reach and frequency. Reach refers to the number of people you “touch” with your message; while frequency refers to the number of times each person is reached on average. Frequency is a way to build trust and drive your particular message home.
You’ve listened carefully to what your market wants. In response, you’ve crafted your new offering with care. You’re SURE it’s going to be hit and you’re ready to begin racking up those sales.
