From the monthly archives:

March 2010

I’m excited to be presenting an interactive webinar that I am calling “The Facebook Fan Page Intensive: Learn How to Create and Master Facebook Pages—Even if You Have No Clue Where to Start.”

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I hear a lot of things about social media in doing what I do. There has been a major theme lately popping up with people who say that social media is not working for them.  They’re frustrated and ready to throw in the towel on it, convinced it just doesn’t translate into dollars in their [...]

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It’s often said that online, content is king.  Certainly it’s central to social media, which often revolves around sharing that content, whether it be via blog posts, status updates, videos or countless other channels. Creating original content is what helps to get your name out online, build your credibility and drive traffic to your website.

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Friend lists are an often overlooked feature of Facebook, but they can be really useful for isolating key influencers in your industry from the rest of your contacts, filtering out “noise,” customizing your status updates and privacy settings and more.

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I get the question “will social media work for my business?” a lot. For the purposes of this post, I should clarify that the term “social media” doesn’t just refer to the big sites like Facebook or Twitter. It applies to anything interactive that takes place online—including blogs, message boards, video and more. Not every [...]

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Last Wednesday I made the 2.5 hour drive to go to Ryan Lee’s Continuity Summit live event in Stamford CT.  My own coach had gone last year and was returning and encouraged me to go.

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