These six steps were born out of common frustrations I hear from people about understanding how to market online.
Social Media is a terrific channel to use for spreading the word about an upcoming event. However, I find that small business owners are often hesitant to do so for fear of appearing too promotional or “spammy.”
Over the past couple of years I’ve learned how to use social media and the Internet step-by-step to build my business online and grow it exponentially—without ME having to do all the work—the Internet and systems I have in place do it for me.
We all know that the Internet today is a lot more than just chat rooms and email. People are sharing news, photos, videos and more in real-time. However, as revolutionary as social media is, there is more information bombarding us than ever—and from many different directions.
By now you know that we can all benefit from networking online with experienced business professionals, just as we can offline. LinkedIn is one of the best places to do this, and it currently has over 53 million members in over 200 countries—and grows at a rate of one new member every second.
I find that one of the biggest sources of stress for my clients and students when we first begin working together is the belief that you need to be omnipresent.
Before you even start implementing any marketing strategies, it’s important to be crystal clear about whom it is you are trying to reach.
