With social media fever at an all-time high, it’s easy for people to lose sight of the fact that these tools are only one piece of an overall online marketing strategy.
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Teaching solopreneurs and small business owners how to use online marketing and social media to communicate effectively and authentically and attract more business.
From the monthly archives:
by Christine on August 30, 2009
With social media fever at an all-time high, it’s easy for people to lose sight of the fact that these tools are only one piece of an overall online marketing strategy.
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by Christine on August 29, 2009
in Social Media
I always stress to clients that results on Twitter don’t happen overnight. This isn’t to discourage them from using it to enhance their marketing—but to help them understand the power of consistent, personal interactions and the cumulative effect this can have on their business.
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by Christine on August 23, 2009
By now, I’m sure you know that being active on social media sites is a great way to drive traffic to your website or blog. But what happens once those people have arrived at your site?
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Are you on Twitter and wondering how to find more people to follow? Twitter itself offers a few ways for you to find others: you can click on “Find people” at the top of your Twitter page and search 4 different ways.
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by Christine on August 16, 2009
in Social Media
Last week I had the pleasure of being a guest on Lara Galloway’s Blog Talk Radio show. Lara is known as “The Mom Biz Coach” and is a highly sought-after coach to many successful Mom Entrepreneurs.
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Business owners are accustomed to tracking their results when it comes to marketing, whether online or off. There are certain methods for calculating your return on investment which are in most cases pretty straightforward.
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by Christine on August 8, 2009
in Social Media
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*This is one in an occasional series aimed at communicating the different ways social media has changed and continues to boost my own business.
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by Christine on August 1, 2009
in Social Media
I recently read a short but very much on point article from July 22nd on Entrepreneur.com. It was entitled 5 Misplaced Social Networking Fears and I was immediately drawn in by the notion of “misplaced fears” in the title.
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