From the monthly archives:

February 2009

Copyright Basics for Small Business Owners

by Christine on February 26, 2009

in Trademarks and Copyright

If you’re new here, you may want to subscribe to my blog posts or request my Free E-Course. Thanks for visiting!This is a guest post from Anthony Verna, a New York City Trademark and Copyright Attorney. You can find out more about him at his websites: www.NYCTrademarks.com and www.NYCCopyrights.com and on his Facebook page.  [...]

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Does New Media Make Marketing Less Yucky?

by Christine on February 24, 2009

in Small Business Marketing

I was reading a post over at Michael Martine’s Remarkablogger blog called “Read This if You Hate Marketing.”  In the post he talks about how so many people say they cannot stand marketing and that it pains them to do it–even though that’s what keeps a business alive.  Even though the ones complaining are business [...]

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Trademark Basics for Small Business Owners

by Christine on February 22, 2009

in Trademarks and Copyright

This is a guest post from Anthony Verna, a New York City Trademark and Copyright Attorney. You can find out more about him at his websites: www.NYCTrademarks.com and www.NYCCopyrights.com and on his Facebook page.  Anthony can be contacted directly at law@nyctrademarks.com.

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Information and Marketing Overwhelm: 5 Ways to Manage the Clutter

by Christine on February 20, 2009

in Organization and Efficiency

Sometimes just looking at my inbox with all its accumulated newsletters, “urgent” announcements, deadline reminders and “once-in-a-lifetime” special offers is enough to make me want to run screaming from my laptop.  In addition to email, there’s my hard drive with all its mp3s, e-books, courses and articles.  All the info can get out of hand [...]

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The Marketing is Just as Important as the Mastery of Your Business

by Christine on February 15, 2009

in Small Business Marketing

I first heard this from someone I admire greatly in the world of online marketing.  They were basically saying that the know-how and the “what” of your business is important but if no one knows about you and what you do, it doesn’t matter.  They actually qualified it by saying that the marketing is just [...]

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Fear of Failure is Overrated

by Christine on February 13, 2009

in Success Mindset

Seth Godin’s latest book Tribes was a great read for many reasons, but I was especially struck by page 46. He writes:

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Twitter Dos and Don’ts

by Christine on February 9, 2009

in Social Media

I’ve been noticing a lot of talk lately in the social media space about “rules.”  Some people like to say there are specific rules that must be followed when using tools like Twitter or Facebook.  Others take a different view and say that there aren’t any hard and fast guidelines—you should always just do what [...]

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Gratitude for the Social Media Conversation Part I: Women Who Have Come Before and Shared All They Know

by Christine on February 4, 2009

in Social Media

I’m feeling particularly grateful to those women business owners who have set out on their own to work for themselves and been very open about their journeys.  These women not only teach the how-to for having a successful business online, they share what’s been a struggle and are not afraid to admit they’ve made mistakes [...]

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