You Can’t Serve Everyone: Clarifying Your Niche for Better Marketing Results

by Christine on February 7, 2010

in Small Business Marketing

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crowd You Cant Serve Everyone: Clarifying Your Niche for Better Marketing ResultsBefore you even start implementing any marketing strategies, it’s important to be crystal clear about whom it is you are trying to reach.

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Managing Your Connections with Twitter Lists

by Christine on February 4, 2010

in Social Media

7son75 Managing Your Connections with Twitter ListsLists are one of the newer features that have been added by Twitter. They are also one of the best ways to leverage strategic connections with your followers. Lists are important because they allow you to closely track and respond to specific people—which starts to become imperative once you are following more than a couple hundred “tweeps.”

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4 Ways a Mentor Can Help Transform Your Business

by Christine on January 28, 2010

in Mentoring and Coaching

christineandme2010sm 4 Ways a Mentor Can Help Transform Your Business<—My coach Alicia Forest and I at our retreat last weekend in NY.

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How to Easily Get Started on YouTube

by Christine on January 27, 2010

in Social Media

Youtube 256x256 How to Easily Get Started on YouTubeYouTube is still the most well known video site and the one with the widest reach. It’s actually the number #3 most-trafficked website on the Internet behind Google and Facebook!

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6 Steps Social Media Group Coaching Starts 1/26!

January 18, 2010

I’m excited that registration for my 6 Steps to Kick Start Your Social Media Success System(TM) Take Action Group coaching program is now open!

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Free Call 1/11: 6 Essential Steps to Kick Start Your Social Media Success

January 10, 2010
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How to Begin Blogging, Even if You Don’t Know Where to Start

January 3, 2010

Recently, someone asked me the simple question: “How do I begin blogging?”  That question reminded me that sometimes, we get so wrapped up in the details of online marketing that those of us who teach it forget to get back to basics.  However, oftentimes those basic building blocks are exactly what our audience needs.  Blogging [...]

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Clarifying Your Social Media Strategy with the POST Method

January 1, 2010

It sounds obvious, but before you implement a new marketing strategy in your business, you need to know what your objectives are first—i.e., what is it that you are trying to accomplish?  Social media is no different.  It’s not enough to want to add it to your marketing mix just because “everyone else is doing [...]

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When is it OK to Delegate and Automate in Social Media?

December 20, 2009

I don’t think I would be anywhere near as productive as I am in social media today without having tools, systems and processes to monitor and organize my expanding network. They really have been the secret to my success, and of my clients’ success.  In the work that I do in social media, time management [...]

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How to Add an Opt-in Form to Your Facebook Fan Page

December 12, 2009

A few months back I recorded a tutorial on how to add an opt-in form to your personal Facebook profile in order to add email subscribers to your list. It was a popular video, but I now wanted to show how to add a form to your Facebook Fan Page, as the application and [...]

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